Agency Lead Enrichment (n8n)

A production-ready n8n workflow built for agencies drowning in inbound. A lead hits the webhook from your contact form, Typeform, Calendly, or Clay — and this flow enriches it with company, role, and headcount data, scores it against YOUR Ideal Client Profile, upserts it into a Google Sheet CRM (deduped by email), and fires a rich Slack alert with a suggested next step for the hot ones. What's inside: - One importable n8n workflow (.json), 11 nodes, fully wired. - A field-normalizer that accepts the messy field names real form tools send (email/work_email, name/full_name, title/role, etc.) and derives the company domain from the email. - Company enrichment via any Bearer-token provider (Clearbit, Apollo, People Data Labs, Abstract) — swap the URL, keep the flow. - An LLM role classifier that reads the job title + message and returns seniority, decision-maker likelihood, and buying intent as strict JSON. - A transparent, editable ICP scoring rubric (industry, size, seniority, intent, contactability with per-signal weights) that outputs a 0-100 fit score and a Hot/Warm/Cold tier plus the reasons behind it. - Google Sheets appendOrUpdate matching on email, so re-submissions update instead of duplicate. - A Slack alert with the lead summary, the 'why', and a suggested next step, only for Hot/Warm leads. Honest by design: every external call has Continue-On-Fail, so a flaky enrichment API never drops a lead — it just scores on what's known and says so in the reasons. Nothing is fabricated. Setup notes and a test payload are baked into the workflow as sticky notes (about 10 minutes to go live). Bring your own n8n instance and API keys.