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The dangerous way to automate reporting is asking an AI to 'analyze the data and write a report' — you get confident narrative over numbers nobody checked. The reliable way splits the job: deterministic queries produce the numbers, AI writes the narrative around them, and the numbers in the text are checked against the source before anything sends.
Fix the metrics, definitions, and comparison windows in writing (what counts as 'active', which timezone closes the week). Ambiguous definitions are why two reports about the same week disagree.
Data retrieval should be deterministic — saved queries or API pulls that return the same numbers every run. The AI's job starts after the numbers exist; it should never be the thing computing them.
Give the AI the metric table plus recent context and have it write the summary: what moved, what's notable, what deserves attention. Require it to reference only numbers present in the table.
Before sending, verify every number in the narrative appears in the source table (a simple automated check). This one step eliminates the classic failure of fluent text with a wrong figure in it.
Deliver into the channel your audience actually reads, and lead with the three lines that matter. An accurate report nobody opens automates nothing.
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